For most forms of business, someone needs to give you something you want in exchange for your idea, product, or service. Otherwise, your business will be over before it starts! Whoever gives you that “something” is your customer. Your customer might even be a company themselves, or a government, or any other person or group who might want what you’re selling. You – and other Billie Eilish fans like you – proudly refer to yourselves as “Eyelashes.” That’s already millions and millions of potential Reallie Steilish customers. If Reallie Steilish’s products are funky enough, all those Eyelashes might want to pay for them using cash, dogecoin, concert tickets, babysitting services, or anything else that you’d like in return.