78. Vision (definition)

NOTE: if you’re new to Ground-Up Governance, or are finding anything a bit strange or confusing, you might want to START HERE.

It can be really super helpful for a corporation to have a vision. When Ground-Up Governance refers to “vision,” it means a big objective – so big that if your corporation accomplishes it, you could confidently say “we’ve accomplished what our corporation was made for!”

Having a well-crafted vision points your corporation toward an audacious future and gives you something to measure your smaller, shorter-term objectives against.

Let’s say Reallie Steilish’s vision is “Bringing hi-tech hat technology to every household in the world while spending at least 50% of our time in tropical paradise.” It makes it easier to judge whether you should open five new AI hat emporiums in Fiji, right?

As for the “we’re done!” part, just think about the vision statement above. Once every household in the world has hi-tech hat technology AND you and the rest of the Reallie Steilish team are spending at least 50% of your time in tropical paradise, you can confidently say that Reallie Steilish has realized its vision.

But it’s also *very* ambitious. I mean, EVERY household? It’s not a bad rule of thumb for your vision to at least *seem* possible. More importantly, though, it should inspire you. And if you and the rest of the Reallie Steilish leadership team get pumped every time you think about your vision, then you’ve probably done a pretty good job.